NEWARK, Nov. 14, 2022 (GLOBE NEWSWIRE) — The global pay-TV market is expected to grow from $184.09 billion in 2022 to $209.01 billion in 2030, according to the report published by The Brainy Insights, at a CAGR of 1.60%. in the forecast period 2022-2030.
Pay-TV service providers have the advantage of being able to extend in-home access to live TV programming at no additional cost. For example, Cablevision and Time Warner allow subscribers to view Viacom content on a mobile device in their home access at no additional cost. The OTT (Over the Top) providers have to negotiate the new contracts for multiscreen live TV with a smaller subscriber base of customers who spend little or no monthly subscription fee. Similarly, pay TV providers are building a base of premium subscribers, giving them tremendous bargaining power. For example, HBO Co-President Eric Kessler was on the Cable Show in Boston. In a panel discussion, Eric said that HBO GO will not be available as an OTT (over the top) service. HBO helps the most by going with the pay-tv providers since they offer access to the widest possible audience and are funded by advertising support.
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To improve their market positions in the global Pay TV market, the major players are now focusing on adopting strategies such as product innovation, mergers and acquisitions, recent developments, joint ventures, collaborations, and partnerships.
Pay-TV providers recognize the market trend and respond by looking for ways to expand their offerings and generate revenue from non-subscribers, for example through ad-supported OTT services or by offering pay-per-use content mobile devices.
Market Growth & Trends
The current customer base of pay TV service providers offers an attractive range of packages that allow customers to include higher value packages, ultimately leading to increased brand loyalty, which also provides an incentive for content providers who see an opportunity to generate advertising revenue by providing content providers with the ability to sell access to a wide audience across multiple screens. For example, AT&T U-verse delivers bundled subscriptions, including home and mobile TV services. OTT (over-the-top) service providers are often standalone entities, meaning that a customer’s decision to proceed or not each month is based solely on satisfaction and attachment to a service. Providers of pay-TV services face the possibility of gaining market dominance by adding live TV to their multi-screen offerings. They must also create barriers to competition by creating service packages that over-the-top (OTT) providers cannot compare.
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• In 2022, the satellite TV segment dominated the market with the largest market share of 34.2% and a market revenue of 62.95 billion.
The blockchain segment is divided into satellite TV, cable TV and IPTV. In 2022, the satellite TV segment dominated the market with the largest market share of 34.2% and a market revenue of 62.95 billion. The increasing demand for access to the latest bonus features, networks and modern channels encourages service providers to diversify their service offerings. The recent trend towards live broadcasting of programs such as sporting events and news strongly supports the adoption of satellite television. Similarly, users’ growing need for better quality viewing experiences such as Ultra HD (UHD) and 4K picture quality and the ability of satellite TV service providers to offer these services without bandwidth limitations are further fueling the segment’s growth.
• In 2022, the residential segment dominated the market with the largest market share of 55.2% and a market turnover of 101.6 billion euros.
The application segment is divided into commercial and residential. In 2022, the residential segment dominated the market with the largest market share of 55.2% and a market turnover of 101.6 billion euros. The consumer segment has had a significant revenue share of the global pay-tv market due to the increasing popularity of pay-tv in growing countries.
Regional segmental analysis of the PayTV market
• North America (USA, Canada, Mexico)
• Europe (Germany, France, Great Britain, Italy, Spain, rest of Europe)
• Asia Pacific (China, Japan, India, rest of APAC)
• South America (Brazil and rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)
Among all regions, North America region has emerged as the largest market for the global pay TV market with a market share of around 37.58% and 69.18 billion of the market revenue in 2022. In North America, the region is witnessing a decline in pay-TV demand due to the expansion of OTT platforms and Internet-based entertainment. Regardless, the increasing focus on the adoption of the (IBB) Integrated Broadband Broadcast System among pay-TV service providers is expected to drive the development of the North American pay-TV market in the projection period.
Major Players in Global Pay TV Market are:
• Charter communication (spectrum)
• Tata Sky
• Dish TV India Limited
• Xfinity (Comcast Corporation)
• DISH Network Corporation
• Comcast Company
• Airtel Digital TV
This study forecasts revenue at global, regional and country level from 2019 to 2030. The Brainy Insights has segmented the global Pay TV market based on the below mentioned segments:
Global Pay TV Market by Blockchain Type:
• Satellite TV
• Cable TV
Global Pay TV Market By Application:
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About the report:
The global Pay TV market is analyzed by value (Billion USD). All segments have been analyzed on a global, regional and country basis. The study includes the analysis of more than 30 countries for each part. The report provides an in-depth analysis of the driving factors, opportunities, restraints, and challenges to gain a critical insight into the market. The study includes Porter’s five forces model, attractiveness analyses, commodity analyses, supply and demand analyses, competitive position grid analyses, sales and marketing channel analyses.
About the Brainy Insights:
The Brainy Insights is a market research company that aims to provide companies with actionable insights through data analysis to improve their business acumen. We have a robust forecasting and estimation model to achieve clients’ goals in terms of high quality results within a short period of time. We offer both customized (custom) and syndicated reports. Our repository of syndicate reports is diverse across all categories and subcategories across all domains. Our bespoke solutions are tailored to the needs of customers, whether they are expanding or planning to launch a new product on the global market.
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